Google organized a conference on cloud computing last week in London. It was called Atmosphere. Google showed their commitment to the cloud by running all the demos live over the Internet and most of the presentations were run live over the web using Google docs. Thanks to Rob Gray for his report.

Google Atmosphere Conference

If you have only 5 minutes, check the highlights, but you can see the recordings of all talks and panels at the Google Atmosphere Conference Youtube channel.  And if you want to follow the happenings of the day over twitter, it all happened on the #atmosphere hashtag.

The delegate level was very high. The conference was opened by Google execs Nikesh Arora (President Global Sales and Business Development) and Adrian Joseph (Managing Director, Google Enterprise EMEA), with some personal anecdotes on their experiences as digital immigrants.

Next up was Nicholas Carr with his talk titled Era of the Cloud: The Big Switch. As expected, he talks about the historical move from self generated power to mass scale power grids, but the general theme is how disruptive some innovations and trends such as cloud computing can be. If these are embraced, IT can be aligned in order to deliver real value to the business rather than “producing electricity”.

Next up Dr Werner Vogels, CTO of Amazon on “The Cloud Capability” talking about why customers are actually buying cloud computing services.

Now time for the first panel, “The Perfect Storm”. I really enjoyed the panels, form me they were one of the highlights of the whole day. The first one has a high level/visionary focus and the next 2 panels are more practical with some real customers. Guy Clapperton moderates this panel On stage:

• Werner Vogels – CTO & VP, Amazon.com
• Nicholas Carr – Author, the Big Switch
• Paul Daugherty – Chief Technology Architect, Accenture
• Dr. Carsten Sorensen – Senior Lecturer Information Systems, LSE

Then, the next panel titled “Risk and Reward” - some real customers talking very frankly about their experiences. In this session, the Jaguar Landrover deal is announced. On stage:

• Marcello Cordioli – CIO, Permasteelisa
• Olivier Carre-Pierrat – Infrastructures & Telecoms Director, Euromaster
• Jeremy Vincent, CIO Jaguar Landrover
• Claudio Umana – CIO, Fracarro
• Jean-Francois Caenen – CTO, Cap Gemini France

Then it was time for the Google Engineering team.  They even touched on some futures which is very unusual for Google. Nelson Mattos starts it off and then Matthew Glotzbach does a fantastic demo.

After lunch and it was time for the customer panel “Collaboration in the Workplace” with:

• Paul Cheesbrough – CIO, Telegraph Media Group
• Francois Blanc – CIO, Valeo
• Todd Pierce – SVP & CIO, Genentech
• Andy Beale – CIO, Guardian Media Group

It starts off with Paul Cheesbrough, CIO of Telegraph Media Group showing the results of their research relating to the move to Google Apps… for example he showed a stat that staff now spend 36% more time communicating with co-workers which has had a positive effect on productivity. There are loads of interesting things in here, take a look.

Now time for the big man, Marc Benioff, CEO of Salesforce.com. Marc is an entertaining speaker, and despite the pretty salesy pitch, most people seemed to lap it up. I really loved the demo double act of Tim Barker and Jager McConnell, who showed an amazing demo of “Service Cloud 2″ – my key takeaway was how a business can use Service Cloud in order to interact better with customers whether it’s by phone, twitter, facebook or old-school email. This could really create a competitive advantage since not many businesses really do CRM well.

Geoffrey Moore, author of Crossing the Chasm, was up next. This video is essential viewing. His session is all about the importance of focusing on core, essential business. IT energy should be focused on improving the business, not on running commoditized services (such as email for example). Geoff says it best, watch him…

Last but not least… the “Fireside Chat” with Dave Girouard (President, Google Enterprise) and Alan Eustace (SVP Engineering and Research, Google). This was an awesome session. When you watch this you can see the difference in culture between Google and their competitors. Open, honest, straightforward, insightful…